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About Us

Welcome to Decision Intelligent

Decision Intelligent is at the forefront of the AI revolution, guiding organizations across the globe through transformative digital journeys.

  • Turning complexity
    into clarity
  • Turning disruption
    into opportunity
  • UAE → California →
    China & Turkey expansion
  • Personalized service
  • Breakthrough solutions
  • Measurable results
Book a Free Consultation

Nima Etesamifar

Co-Founder & CEO, Decision Intelligent

Message from Our CEO

Welcome to Decision Intelligent

Dear Partners, Customers, and Friends,

Welcome to Decision Intelligent. We are proud to be at the forefront of the AI revolution, guiding organizations across the globe through transformative digital journeys. Our goal is simple: to turn complexity into clarity, and disruption into opportunity.

From the heart of the UAE to the innovation hubs of California, and soon expanding into China and Turkey, we are building bridges between industries, insights, and innovation.

At Decision Intelligent, we never say no to our customers. We are committed to personalized service, breakthrough solutions, and measurable results.

Let’s reshape the future together.

Warm regards,

Nima Etesamifar

Co-Founder & CEO, Decision Intelligent

Decision Intelligent team collaborating in a modern office

UAE|KSA
OMAN

Who We Are

Who We Are

Decision Intelligent is headquartered in UAE, KSA & OMAN.

  • AI-driven business solutions
  • Data-backed decisions
  • Organizations across industries
  • Business success
  • Artificial intelligence

Our Mission

Our Mission

To empower businesses through AI and automation, enabling smarter, faster, and more effective decision-making.

Our Vision

Our Vision

To be the world’s most trusted AI and digital transformation partner, helping organizations build a smarter, more sustainable future.

Our Values

Our Values

  • Innovation & Excellence
  • Integrity & Transparency
  • Client Success
  • Collaboration & Growth

Latest news

Highlight your history, showcase growth and key milestones.


Before 3000 BC


The Dawn of Trade

Commerce began with simple barter. Without a universal currency, goods and services were exchanged based purely on immediate physical needs, trust, and human memory.

Commerce began with simple barter. Without a universal currency, goods and services were exchanged based purely on immediate physical needs, trust, and human memory.
The invention of writing allowed merchants to document transactions on clay tablets and parchment. This crucial step introduced historical tracking, basic accountability, and the first recorded supply chains.
3000 BC - 1400 AD


The Age of Written Records

The invention of writing allowed merchants to document transactions on clay tablets and parchment. This crucial step introduced historical tracking, basic accountability, and the first recorded supply chains.

1400s - 1700s


The Renaissance of Commerce 

The formalization of double-entry bookkeeping revolutionized commerce. For the first time, businesses could systematically track assets, liabilities, and equity, laying the permanent groundwork for modern financial data structure.

formalization of double-entry bookkeeping revolutionized commerce. For the first time, businesses could systematically track assets, liabilities, and equity, laying the permanent groundwork for modern financial data structure.



As manufacturing shifted from hand production to steam-powered machines and assembly lines, businesses faced unprecedented scales. It was during this era that the core pillars of production management emerged as a complex balancing act: the 4 Ms (Manpower, Money, Materials, and Machines). Paper-based records struggled to keep up with the overwhelming task of coordinating these resources simultaneously.
1760s - 1930s

The Industrial Revolution & Mass Production

As manufacturing shifted from hand production to steam-powered machines and assembly lines, businesses faced unprecedented scales. It was during this era that the core pillars of production management emerged as a complex balancing act: the 4 Ms (Manpower, Money, Materials, and Machines). Paper-based records struggled to keep up with the overwhelming task of coordinating these resources simultaneously.
1940s - 1960s


The Dawn of Computing & Inventory Control 

Mainframes and punch cards replaced manual ledger books. Businesses took their first real steps toward digital transformation by automating basic Inventory Control (IC) to mathematically track and manage stock levels, taking the first digital swing at optimizing Materials.

The Dawn of Computing & Inventory Control
The Birth of MRP (Material Requirements Planning)
1970s

The Birth of MRP (Material Requirements Planning)

As supply chains grew increasingly complex, simply knowing what was in stock wasn't enough. MRP software emerged to calculate exactly what Materials were needed and when they were needed, completely transforming production scheduling and ensuring Machines didn't sit idle.

1980s

The Evolution to MRP II (Manufacturing Resource Planning) 

Business leaders realized that manufacturing didn't operate in a vacuum. MRP II expanded upon early systems to finally connect the factory floor (Materials and Machines) with financial planning (Money) and human resources (Manpower), creating a more holistic view of operations.

 
Business leaders realized that manufacturing didn't operate in a vacuum. MRP II expanded upon early systems to finally connect the factory floor (Materials and Machines) with financial planning (Money) and human resources (Manpower), creating a more holistic view of operations.
 The term "Enterprise Resource Planning" (ERP) was officially coined. Systems integrated every internal facet of an organization—sales, accounting, HR, and manufacturing—into a single, unified digital platform. For the first time in history, all 4 Ms were fully integrated, visible, and manageable in real-time, permanently breaking down departmental silos.
1990s

The ERP Breakthrough

The term "Enterprise Resource Planning" (ERP) was officially coined. Systems integrated every internal facet of an organization—sales, accounting, HR, and manufacturing—into a single, unified digital platform. For the first time in history, all 4 Ms were fully integrated, visible, and manageable in real-time, permanently breaking down departmental silos.

2000s


The Cloud & Web Revolution 

Business software moved from local servers to the internet. The advent of Cloud Computing and Software-as-a-Service (SaaS) allowed companies to access global, real-time enterprise data from anywhere, vastly increasing the agility with which they could deploy their resources.
Business software moved from local servers to the internet. The advent of Cloud Computing and Software-as-a-Service (SaaS) allowed companies to access global, real-time enterprise data from anywhere, vastly increasing the agility with which they could deploy their resources.


 As the internet revolutionized connectivity, companies demanded more than just internal resource tracking. ERPs evolved into comprehensive Business Management Systems (BMS). A true BMS went beyond the 4 Ms, expanding outward to integrate front-office operations like Customer Relationship Management (CRM), strategic planning, and compliance workflows. Coupled with Cloud Computing and Software-as-a-Service (SaaS), these overarching systems allowed leaders to manage their entire global enterprise ecosystem from anywhere.
2000s

The Evolution to Business Management Systems (BMS)

As the internet revolutionized connectivity, companies demanded more than just internal resource tracking. ERPs evolved into comprehensive Business Management Systems (BMS). A true BMS went beyond the 4 Ms, expanding outward to integrate front-office operations like Customer Relationship Management (CRM), strategic planning, and compliance workflows. Coupled with Cloud Computing and Software-as-a-Service (SaaS), these overarching systems allowed leaders to manage their entire global enterprise ecosystem from anywhere.

2010s


The Rise of Business Intelligence

With comprehensive BMS platforms generating vast amounts of data, the era of Big Data arrived. Dashboards and Business Intelligence (BI) tools empowered organizations to visualize metrics regarding their workforce, capital, inventory, and equipment. However, answering the crucial question of "what to do next" still relied entirely on human interpretation of past events.

With comprehensive BMS platforms generating vast amounts of data, the era of Big Data arrived. Dashboards and Business Intelligence (BI) tools empowered organizations to visualize metrics regarding their workforce, capital, inventory, and equipment. However, answering the crucial question of "what to do next" still relied entirely on human interpretation of past events.
The ultimate paradigm shift. We are no longer just looking at how resources were used in the past; we are dictating their optimal future. AI revolutionizes the enterprise by bridging data with automated action—predicting outcomes; optimizing the alignment of Manpower, Money, Materials, and Machines, and empowering autonomous, intelligent decision-making at scale.


2020s - Future

The Age of Decision Intelligence

The ultimate paradigm shift. We are no longer just looking at how resources were used in the past; we are dictating their optimal future. AI revolutionizes the enterprise by bridging data with automated action—predicting outcomes; optimizing the alignment of Manpower, Money, Materials, and Machines, and empowering autonomous, intelligent decision-making at scale.

Our Core Services

Our Core Services

We excel in delivering tailored, cutting-edge solutions that empower businesses to grow and thrive.

  • ERP & Business Process Automation

    Guiding startups from concept validation to market expansion.

  • Startup Consulting & Mentorship & Digital Transformation Strategies

    Guiding startups from concept validation to market expansion & Future-proofing businesses with innovative, AI-integrated solutions.

  • AI & Data Intelligence & Cloud & Infrastructure Solutions

    Predictive analytics, machine learning, and data-driven decision support systems, Scalable, secure, and flexible cloud-based digital ecosystems.

Join the AI Revolution

At Decision Intelligent, we don’t just follow trends—we create them. Partner with us to unlock the full potential of AI-driven insights, automation, and data intelligence

 Book Free Demo 

Meet Our Executive Team

Executive Team

Expert Minds Behind Our Success

  • Nima Etesamifar

    Chief Executive Officer

    Specializes in data analytics, ERP systems, and software development. With expertise in Business Intelligence (BI) and technology leadership, he drives innovation. His work empowers organizations to make smarter, data-driven decisions.

  • Reza Arabi Zanjani

    Chief Operation Officer

    With over 10 years of experience in the financial markets, operation technology, and branding industry, Reza actively explores ways to integrate new modalities and methods into economic and financial concepts.

  • Omid Saghi

    Chief Financial Officer

    Omid Saghi is the Chief Financial Officer at Decision Intelligent, bringing over 20 years of experience in finance and enterprise systems. He previously served as CEO in two leading companies, driving large-scale digital transformation and operational excellence.

  • Ousama Hayek

    Business Development Manager

    Specializes in business growth, strategic partnerships, client relationship management, and revenue development. With over 9 years of experience in the MENA region, his expertise in market expansion and digital transformation helps businesses achieve long-term success and sustainable growth.

Our Talented Experts

The Team Powering Our Growth

  • Arash Rahmati

    Chief Engineering Officer

  • Saber Zakariaee

    Senior Odoo Developer

  • Fatimath Riswana NP

    Business Development Analyst

  • Rima Alkananie

    Sales Executive

  • Chayma Zeddini

    Sales Executive

  • Jason Mamanta

    Technical Specialist